Product Design + UX Research


Design + Research: EventPass

What is Event Pass?

A startup called EventPass is working within a NYC accelerator, Friends of eBay.  EventPass evolved from a Meetup group. Their mission is to create a new and better mobile experience for people who want to explore their city.

My Role

I conducted research with event planners to learn about their current experience planning, marketing, and hosting events in NYC.


Chris Jimenez, Kirstie Amara Espiritu, Hanyu Zhang


Understand the Problem

The task given to my four-person team was to research and design a mobile experience for event organizers. To learn about the current experience of urban event planners, we interviewed six people currently using multiple apps to manage their events in New York.




  • In-depth interviews

  • comparative/ competitive analysis


6 people who manage, plan, and host recurring events in NYC.


Artifacts – Event Planner User Flow, Persona, and Journey